Social Net – Working?
So which is better…
to tweet your blogs or blog your tweets?
And should you tweet and update your facebook status simultaneously with tweetdeck?
And what about your Linked In profile? You can add your blog posts and your tweets to that – but what if they’re the same (see first point above)?
And what – horror of horrors – if you really don’t have that many interesting things to say?
Much is made of the marketing and communication possibilities of social networking, but you have to keep one foot in the real world. Social networking can be a dreadful time-waster and it can be very hard to judge whether it has any real effect. If my experience of using the internet has taught me anything, it’s that most people will click on just about anything – and then hit the back button. Clicks and subscription numbers are no guarantee of success.
Sure, there have been carefully orchestrated campaigns that have successfully capitalised on these media – but we never hear about the countless number of efforts that have not amounted to anything. I follow 6 tweeters. When that number was only 2, I read everything. Now, sadly, I hardly read any of them.
So by all means enjoy your social networking – I do. But don’t let it take over your life.
And if you’ve got any thoughts about these ideas, then why not comment, subscribe to the RSS, follow the tweets, fan the facebook, digg it, stumbleupon it, link to it or, if you feel like it, just emit a hollow laugh.
Thanks for taking the time.