MikeyCampling

You may already have tested gmail’s new look.  Even so, it’s worth looking at their intro video:

The term ‘new look’ doesn’t really do it justice.  Google’s apps now function in a much friendlier way – they’ve made the mundane task of email more interesting and yes, I’m going to say it, more fun.

Integration is at the heart of these changes and that’s OK so long as it works – otherwise, users become frustrated and feel tied in.  For example, the more facebook crammed in content, the more it nagged me to click on things/people/apps and give away my data, the more I hated it.  Yesterday, I deleted my facebook account and it felt great.

It’s not that I’m a google groupie – I just like things that work properly.  Google’s relentless pace of development gives everyone a nudge forward, and that can’t be a bad thing.

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